Etherin launches its first product, the Lomy lamp, an object of worldly blended beauty.
London, 22 February 2021 - This month, London-based design studio Etherin is launching its first product, Lomy, an object of worldly blended beauty.
Etherin explores the world through design. Working with talented artisans finding ways to blend beauty into objects which protect cultural language, Etherin intertwines materials, artisanal tradition, environmentally-conscious technology, and manufacturing techniques resulting in truly beautiful objects which speak a language of the world.
Lomy is the first product designed and made by Etherin. Lomy is an interpretation of gravitation. When viewed from different perspectives, a Lomy lamp provides an interpretation of the natural gravitation in nature. Based on the Fibonacci sequence, the geometric bamboo construction of the lamp is made by artisans in East Java, and is then blended with pioneering sustainable technology, the best quality LEDs, and robust wireless control. The bamboo element is made by hand and dried underneath the sun in an Indonesian jungle, ensuring that no two Lomy lamps are ever exactly the same.
Lomy lamps are available in medium and large and also trio, a combination of three lamps. All have a common ethereal form that has two opposite bamboo caps which direct light upwards and downwards. The upward cap which points to the ceiling creates diffused ambient light, whilst concentrated zonal light is achieved with the downwards facing cup.
Lomy lamps are assembled in Italy, where the bamboo form and sustainable lighting technology are brought together. To achieve lasting light efficiency for Lomy, Etherin designed a pioneering circular Printed Circuit Board (PCB). The best quality LEDs from Osram and Lumileds have been selected, and a bespoke electric cable integrated with a stainless steel wire that has been created. A robust wireless, cost effective and future proof wireless lighting solution from Casambi Technology has been integrated. Casambi technology is a key part of the design with its convenience, user-friendly system and mobile application.
Worldly blended beauty is at the heart of Etherin and every Lomy lamp. That DNA is all about protecting cultural language through support and profiling of the talented artisans who make the bamboo part of the lamps, as is the sustainability agenda that runs through every part of the studio and things they design. Each element included in the lamp through to its packaging is designed not only to last but when the time comes, be recycled. This keen focus on the blending of function and aesthetic while keeping artisanal tradition alive is what drives Roberto Nicoló, Etherin’s founder.
Roberto Nicoló is a product designer with a keen interest in how everyday objects have the capacity to move people. His design philosophy is about combining functionality with emotion and believes design can make life easier but also much more enjoyable. He brings over 15 years extensive technical background to Etherin, along with unique and culturally-inspired insights from his travels around the world.
Etherin is a brand built around cultural potential and design character for liberal, curious, and socially-conscious people with an appreciation for tradition and the finer things in life.
Etherin and Lomy lamps boast a number of features:
Exquisite traditional craftsmanship: The incomparable knowledge and skill of traditional craft can be found in every Etherin object as is the drive to promote the culture and tradition they represent. By blending traditional techniques with sustainable technology, Etherin's beautiful objects celebrate cultural heritage and traditional making techniques.
Designed with the best quality sustainable technology: The power of design and the determination of sustainable technology and a stringent focus on quality means a conscientious approach to how Etherin designs and selects energy efficient, recyclable and environmentally friendly elements for its objects. In that way, Etherin supports people, culture and the environment.
Perfect imperfections: At least 50% of every object is handmade by artisans specially selected from around the world. Etherin steers clear from industrial manufacturing and rather support small, independent designers and manufacturers who bring their own unexpected imprecision to each object.
Made by people: From cultures around the world that inspire their designs, to those who assemble them by hand in Italy, people are at the core of every Etherin object. Etherin believes in an ethical and worldly language. A language of the world which insists on products that are free from chemicals, made with natural organic materials, that blend perfectly with sustainable technology and are therefore never industrially reproducible.
Roberto Nicoló comments: “As a designer and avid explorer of new places, different people and many cultures, I’ve seen the potential our world has to offer. That’s why I created Etherin. I’m very excited to launch Lomy, an object of worldly blended beauty which brings everything together so perfectly for people’s homes and spaces.
I really enjoy living a conscious lifestyle, one that includes function, aesthetics, and that celebrates the exceptional talent and cultures of our world. With Lomy, I hope others can enjoy these things too.”
#worldlyblendedbeauty
