The challenge was to help Lagavulin celebrate 200 years of distilling the finest whisky in a new and innovative way, whilst being authentic and true to its core values and heritage.

Working with sensory experts, Condiment Junkies, together with the Lagavulin team, the 360º Experience barrel was designed and fabricated by Roberto's team at the Nicholasalexander workshop in London. This giant barrel hosts a unique experience! It brings Islay and the experience of a visit to the distillery to life for people around the world in an innovative and special way.

This immersive tasting experience transports guests around the Island of Islay, Lagavulin Bay and the distillery itself through sound, aroma and 360º footage, while sampling a range of drams from the Lagavulin family. The Lagavulin Experience is touring the world for the whole of the company’s anniversary year, finishing its journey on Hollywood Boulevard.

client Lagavulin role Head of design at Nicholasalexander Ltd
services provided Concept , 3D Design, engineering and fabrication
location London and Los Angeles