Helly Hansen has been trusted by professionals for over 140 years.

So when challenged to refresh their tradeshow stand, we knew it should be about more than just retail.
Connecting people with the real professionals behind the products, and demostrating the tech that impacts their lifes.
Inspired by a rich heritage, we designed a unique space that told the story of innovation, celebrated Helly Hansen kit,
showcased their tech at its best and engaged people with the brand!

client Helly Hansen creative direction Matt Spink
services provided Spatial design, 3D Design & product development