Made out of a total of 110,486 plastic leaves and as tall as a two-storey building, the giant PG tips mascot monkey was ferried from Tilbury Dock in Essex down the Thames to central London.

The stunt aimed to raise awareness of a ‘green paper’ report to be published by PG tips to promote its ‘green tea’ project, which details how it has “identified the presence of green, from workspaces to living room walls, as having a direct impact on boosting positivity and productivity due to the primal association with nature and open spaces”.

client W Communications role Head of design at Nicholasalexander Ltd
services provided Creative, 3D Design, engineering & fabrication
location London