Fundador Supremo is a unique Spanish brandy based on an innovative production technique that creates a crossover between single malt and cognac. So when challenged to create their guideline and toolkit, we knew it should be about more than just retail.

Connecting people with the real essence of the brand behind the products, and demostrating the authenticity of single malt and the progressiveness of cognac was our mission! Inspired by a rich heritage, we designed a unique toolkit that told the story of innovation, quality and uniqueness of Brandy de Jerez, celebrated the solera process, showcased their liquid at its best and engaged people with the brand!

There are three different expressions in the Fundador Supremo range: 12, 15 and 18. Together, they are known as “Sherry Cask Collection”.

client Fundador role Lead Designer at Jordan Design
services provided Brand strategy, Creative, Design & product development
location London

PROGRESSIVE PASSION

The key visual aims to communicate the key aspects of Fundador Supremo’s brand essence and how it differentiates itself within the brandy and Cognac category. Bodegas Fundador has won many awards and it is honoured by Royalty.
It is the oldest distillery in the Sherry Triangle and continues to break boundaries using the dual Solera system.

The trust mark reinforces the fact that Fundador Supremo is a Brandy de Jerez and has been aged in sherry casks.
Used in conjunction with the red sash, it alludes to the use of sashes to denote a Royal Order.

PATTERN

The Fundaror pattern was inspired by the iconic sunflower on the base of the bottle and the Moorish architecture of the Bodegas.