Working once more with Root for Cartoon Network, Roberto's team designed, fabricated and installed a trade stand in Kensington Olympia for the Brand Licensing Europe show.

Components for the huge amount of cubes were cut on a CNC machine and then completed with graphics depicting cartoon characters. These blocks allowed for speedy building of the walls and rooms on site and the lamination process ensured a high-quality finish and meant that no finishing had to be done on site during the one-day installation. Also, some integrated cube-shaped LED screens were used to animate some of the cubes, bringing the stand to life.

client Cartoon Network role Head of design at Nicholasalexander Ltd
services provided Creative, 3D Design, engineering & fabrication
location Olympia, London